Main Street Merchant, The Story of the J.C. Penney Company

by Norman Beasley, 1948,  who saw the Penney company as a pioneer with "contributing to the growth and development of fellow workers and the community in which [Penney] lived", "an ideal strongly believed in and pursued with single mind", and "the ability and the will to work hard toward achievement of a goal"  Penney hoped the company story and its people would inspire more companies and its people.